utm_source: Where the traffic comes from
utm_medium: Marketing channel type
utm_campaign: Specific campaign identifier
utm_term: Paid search keywords
utm_content: Differentiate ad creatives
How to Create UTM Links
- Enter your destination URL
- Use a quick preset or fill in UTM parameters manually
- Add campaign source, medium, and name (required for tracking)
- Copy the generated URL and use it in your campaigns
Tips & Best Practices
- Always use lowercase for UTM values
- Use underscores instead of spaces
- Be consistent with naming conventions
- utm_source + utm_medium + utm_campaign are the minimum for tracking
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs that help Google Analytics track where your traffic comes from. The main ones are: utm_source, utm_medium, utm_campaign, utm_term, and utm_content.
Which UTM parameters are required?
For meaningful tracking, you should always include utm_source (traffic origin), utm_medium (channel type), and utm_campaign (campaign name). The other two are optional.
How do I see UTM data in Google Analytics?
In Google Analytics 4, go to Acquisition > Traffic Acquisition to see data broken down by source, medium, and campaign.
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